Brazil Competitiveness in Agribusiness Discussed

Industry leaders met in São Paulo to analyze the challenges and opportunities facing the industry, focusing on food security

Judd O'Connor, President of DuPont Latin America, during the debate with thought leaders in the Brazilian agribusiness industry, such as former Agriculture Minister Roberto Rodrigues.
Judd O’Connor, President of DuPont Latin America, during the debate with thought leaders in the Brazilian agribusiness industry, such as former Agriculture Minister Roberto Rodrigues. Photography by Mario Miranda

Positioned as one of the most strategic agricultural markets worldwide, Brazil was the topic of a seminar organized by the American Chamber of Commerce (AMCHAM) to discuss industry competitiveness and the global value chain. Judd O’Connor, President of DuPont Latin America, was one of the panelists, and opened the event with a presentation of the main challenges to food security resulting from urbanization and population growth, stressing their impact on global farm output.

“The world is undergoing the largest wave of urban growth in history. By the middle of 2009, the number of people living in urban areas, had, for the first time, surpassed the number living in rural areas and since then, the world has continued to become more urban than rural,” said O’Connor during his speech. He also emphasized that urbanization, particularly in emerging markets, will further pressure water supplies and land availability, and will require longer shelf life for foods that need to go farther and last longer than before.

O’Connor ended his talk by highlighting four important measures to address these challenges: innovation for farmer productivity, enhancing nutrition, creation of supportive food trade policies and reduction of food waste. On this last topic, he stressed that, “It is essential to bring together individuals and organizations that have the expertise, resources and passion to protect food, increase its safety, and extend its shelf life. These collaborations will transform scientific innovation into new ways to protect food and reduce waste”.

O’Connor then joined a group of Brazilian agribusiness leaders to discuss industry competitiveness. This debate was moderated by journalist Miguel Daoud and included former Agriculture Minister Roberto Rodrigues, and CEOs Julian Thomasof Hamburg Süd Brazil, Dolivar Coraucci of Ourofino Saúde Animal, and Floris Bielders of Mosaic Fertilizantes Brazil.

This entry was posted on Agriculture, Food Security, agribusiness, AMCHAM, American Chamber of Commerce, Brazil, Judd O'Connor, DuPont Crop Protection, DuPont Nutrition and Health, DuPont Packaging and Industrial Polymers, DuPont Pioneer, South America, Brazil,

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